Contact Details

17 Rani Gardens, Singanallur, Coimbatore, Tamil Nadu 641005

Case Study

MLM & E-commerce Management Platform

Digitizing Member Networks, Commissions & Retail Commerce

A centralized ecosystem engineered for True Feel Shop to govern MLM operations, member genealogy, PV/BV points, automated commission runs, and a high-scale consumer e-commerce marketplace in one unified platform.

Client
True Feel Shop
Industry
MLM / E-commerce
Platform
Web Portals + Flutter App
Development
45 Working Days
True Feel Shop MLM and E-commerce Admin Dashboard Preview
Ecosystem Capacity
24,000+ Active Members & Automated Payouts
Project Overview

One Platform for MLM Operations & Digital Commerce

True Feel Shop required an advanced, centralized technology platform capable of managing its rapidly expanding multi-level marketing (MLM) business operations while simultaneously delivering a fast, consumer-ready digital commerce experience.

Prior to partnering with Codepluse, the business operated with fragmented tools and faced bottlenecks managing member trees, calculating PV/BV points, distributing commissions, and tracking order transactions. An earlier software vendor failed to deliver an operationally viable system.

We engineered a unified platform that securely links administrators, multi-tier vendors, direct selling members, and retail consumers. The platform combines high-volume genealogy and commission automation with a modern e-commerce storefront showcasing skincare, personal care, hair care, and health drinks.

Project Details
Client
True Feel Shop
Industry
Direct Selling / E-commerce
Market Reach
Pan India Distribution
Portals
Admin, Vendor, Customer & Member
Technology Stack
PHP, Laravel, Flutter, MySQL
Mobile Framework
Flutter (iOS & Android)
Project Timeline
45 Working Days
Codepluse Role
Full Architecture, Build & Support
Challenge & Solution

The Operational Challenge & The Unified Solution

How we converted disjointed member registers and complex commission bottlenecks into an automated, high-performing digital enterprise.

The Challenge

Fragmented Operations & Failed Vendor Software

Managing a growing network marketing team without an integrated digital backbone created reconciliation disputes, delayed payouts, and manual computational overhead.

Genealogy & Network Visibility Gaps

Tracing downlines, sponsor levels, and new member placements across thousands of active distributors was near impossible.

Manual PV/BV & Commission Errors

Point value calculations, multi-tier compensation rates, and TDS deductions suffered from costly manual delays.

Disconnected E-Commerce Store

Retail consumers could not purchase products directly without navigating an intrusive member sign-up flow.

Incomplete Previous Implementation

A previous software vendor was unable to bring the commission rules and digital wallets to an operational state.

The Solution

A Centralized MLM + E-commerce Ecosystem

We designed and delivered a single unified platform connecting Admin, Vendors, Members, and Retail Customers through automated, real-time workflows.

Interactive Genealogy Engine

Dynamic tree visualization showing deep sponsor hierarchies, rank milestones, active downlines, and node navigation.

Automated Commissions & Digital Wallet

Real-time PV/BV accumulation, automatic compensation distribution, wallet debits/credits, and one-click payout batches.

Dual-Purpose Consumer E-Commerce

Allows regular consumers to shop wellness and cosmetic products with coupons and payment gateways without joining the MLM.

Flutter Cross-Platform Mobile App

Empowers distributors and customers to track orders, wallets, downline growth, and marketing videos from their mobile devices.

Our Approach

Architecting the Ecosystem from Foundation to Mobile

Rather than treating MLM and e-commerce as isolated silos, our 6-stage engineering process unified all business rules into a single, high-throughput digital architecture.

Step 01

Business Logic

Deep-dived into True Feel Shop's compensation plan, member ranks, and PV/BV rules.

Step 02

Architecture

Engineered unified multi-tenant schema for Admin, Vendors, Members, and Customers.

Step 03

MLM Core

Built genealogy graph traversal, instant PV/BV accrual, and automated commission engine.

Step 04

Commerce & POS

Integrated product catalog, offline counter POS, coupon engine, and payment gateways.

Step 05

Flutter App

Crafted native mobile experiences for Android & iOS with instant push notifications.

Step 06

Testing & Deploy

Executed stress testing on commission cycles, wallet balances, and deployed to live server.

CLIENT VOICE

Built Together.
Delivered With Operational Precision.

"Having faced setbacks with prior software vendors, True Feel Shop needed a technology partner that understood both network marketing mathematics and modern consumer e-commerce. Codepluse delivered beyond our expectations."

“

The platform has given us absolute control over member genealogy, wallets, and commission calculations, while also letting our regular customers purchase products effortlessly. It solved all our operational roadblocks.

★★★★★

Leadership Team

True Feel Shop

Platform Capabilities

16 Core Modules Powering the Entire Business

A full-spectrum enterprise architecture covering multi-tier network management, high-volume retail transactions, financial ledgers, and executive analytics.

Centralized Dashboard

Real-time command center displaying member signups, commission trends, orders & revenue.

Interactive Genealogy Tree

Dynamic visual hierarchy graph with zoom/pan, rank filters, downline nodes, and sponsor links.

Automated Commission Engine

Rules-based commission calculation supporting binary, unilevel, matrix, and performance pools.

PV & BV Tracking Module

Instant personal volume (PV) and business volume (BV) accumulation across all network levels.

ID Activation & Onboarding

Structured onboarding workflows, package purchase activation, and sponsor assignment.

Multi-Tier Digital Wallet

Centralized financial ledger for earnings, recharge balances, shopping points, and ledger history.

Payout & Withdrawal Engine

Automated withdrawal request queues, TDS deductions, bank disbursements, and transaction logs.

5-Stage KYC Verification

Streamlined identity verification: Registration → Document Upload → Verification → Approval → Activation.

E-Commerce Marketplace

Modern retail storefront for wellness, skincare, and drinks with cart, checkout & delivery tracking.

Integrated POS Billing

Counter billing system supporting walk-in customers, instant product search, and GST tax invoices.

Multi-Vendor Portal

Isolated vendor dashboards for catalog listing, stock adjustments, orders, and revenue settlement.

Flutter Mobile Application

Feature-rich native Android and iOS mobile app for members to check downlines, earnings & orders.

Video Sessions & Training

Built-in module for product training webinars, marketing campaigns, and leadership educational videos.

Coupons & Promotions

Configurable coupon codes, flat/percentage discounts, seasonal offers, and cart-level rules.

Support Ticket Helpdesk

Structured ticket resolution workflow connecting members and consumers with administrative support.

Executive BI & Reports

Granular reports covering genealogy depth, sales volumes, PV/BV balance sheets, and tax audits.

User Experience Design

Engineered Around 5 Distinct User Roles

Instead of a monolithic interface, we crafted tailored user experiences with strict role-based access control.

Super Admin

Platform Operator

Full governance over commissions, payouts, genealogy approvals, orders & system security.

Vendor

Merchant Partner

Dedicated catalog management, SKU stock levels, order dispatches & payment settlements.

Member

Direct Distributor

Team tree navigation, downline tracking, wallet withdrawals & commission ledgers.

Retail Shopper

End Consumer

Frictionless product browsing, shopping cart, coupon application & multiple payment methods.

Mobile App

On-the-Go User

Instant push notifications for orders and payouts, mobile wallet, and mobile shopping.

System Showcase

Visual Tour of the Deployed Platform

High-fidelity views of the live admin dashboard, MLM network tree, retail commerce & wallet systems.

True Feel Shop Executive Admin Dashboard

Executive Dashboard

Comprehensive real-time overview of members, PV/BV volume, earnings & pending payouts.

True Feel Shop MLM Interactive Genealogy Tree

Genealogy Tree Interface

Multi-level network tree visualization with sponsor linkages and member rank badges.

True Feel Shop E-Commerce & POS Checkout

Commerce & POS Billing

Product catalog management, instant coupon validation, and walk-in counter checkout.

True Feel Shop Digital Wallet & Payout System

Wallet & Payout Engine

Centralized ledger with member credit/debit records and batch payout disbursement actions.

Technology Stack

Built for Speed, Concurrency & Security

A modern multi-tier tech stack engineered to handle heavy tree traversals, high concurrency, and financial integrity.

Backend & Database Stack
PHP 8.2+ Laravel Framework MySQL Transactional DB Redis Queue Caching AES Financial Encryption

Strict database ACID transactions prevent race conditions during simultaneous member wallet credits and e-commerce checkouts. Heavy tree recalculations are offloaded to background asynchronous queues.

Web & Mobile Frontends
Flutter Mobile SDK Android App iOS App Responsive Portals Canvas Tree Engine

A single responsive web codebase powers the Admin, Vendor, and Customer web portals, while Flutter delivers 60 FPS mobile performance across iOS and Android with a shared API gateway.

Implementation Roadmap

Delivered in 45 Working Days

A structured, agile development process executed on schedule from initial blueprint to final live launch.

Stage 01
Requirement Analysis
Stage 02
System Architecture
Stage 03
UI / UX Design
Stage 04
Core MLM Engine
Stage 05
E-commerce & POS
Stage 06
Portals Build
Stage 07
Flutter App
Stage 08
QA & Commission Test
Stage 09
Live Production
Business Impact

Measurable Outcomes for True Feel Shop

How transitioning to Codepluse's centralized architecture generated immediate operational velocity and member trust.

100%

Automated Commission Runs

45 Days

Rapid Delivery Timeline

0%

Ledger Discrepancies

4 in 1

Unified Multi-Role Ecosystem

Key Operational Transformation

True Feel Shop transformed from an operation vulnerable to manual calculations and fragmented records into a scalable enterprise. With genealogy calculations, PV/BV balances, and digital payouts executed seamlessly by the system, management now focuses entirely on network marketing growth and product line expansion.

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